Raw denim asks for patience. Wear it for the first months without washing; let the creases set behind your knees and at the hips, because those creases are the beginning of the fade — your fade.
When the time comes: cold water, inside out, a drop of mild detergent, hang in shade. Never the dryer. The indigo will lose a shade, the weave will tighten, and the denim will fit like it was measured on you.
Our washed pieces are gentler by design — they are already broken in. Still, wash them rarely and cold. Cotton remembers everything you do to it.
